Logo Smeg




This Site is owned by Smeg S.p.A (the "Company", “Smeg”, “we” or “us”) whose local subsidiary (Smeg (UK) Limited) registered office is at The Magna Building, Wyndyke Furlong, Abingdon, Oxfordshire, OX14 1DZ and our company registration number is 2365886, and we are the ‘data controller’ of the personal information you provide to us.

We are committed to protecting and respecting your privacy when visiting our website and providing us with your personal information and this privacy policy statement summarises what personal details we may collect from you before, during or after you use our Site and what we will do with them. You can contact us via the postal address above or via email at marketing@smeguk.com. 

Any changes to our privacy policy will be posted on this page.

What Personal data do we collect?

During your visit to our Site, we will only collect personal information that you choose to provide, if for example you: contact us with an enquiry; register on the Site; enter a competition or prize draw; request us to provide you with further information; post information to a public area of the site or take advantage of a promotion.  

If you share other people’s data with us, for example if you buy one of our products for another family member, you will need to check that person consents to you providing that information to us.

How do we use your personal data and on what legal grounds?

  • We may use the information held about you in the following ways:
  • To notify you of any changes to our service.
  • To ensure that the content of our site is presented in the most effective manner for you and your computer.
  • To provide you with the information, products and services requested from us
  • To provide you with helpful information about our products or services which you use, including any software updates for ‘smart’ products.
  • To send you details about how to look after your Smeg products.
  • To provide product safety notices.
  • To allow you to participate in interactive features of our service, should you choose to do so.
  • To perform our obligations concerning any contracts entered into between you and us, including under relevant product warranties.

Where you have given your permission for us to use your data for particular purposes, or where we send you communications relating to Smeg products and services, you can at any time change your preferences as to how your data is used by us. You can contact us to change your preferences.

We may also use information about your visits to our Site to enhance your visit to our Site and to create a general demographic profile of visitors. However, once your session ends (approximately 20 minutes after leaving the Site or upon closing all instances of your web browser), the data will only be used in a collated form and we will not be able to identify you personally from such data.

Telephone calls and e-mail correspondence with Smeg at the email addresses accessible through, or obtained from, this Site may be recorded or monitored. By using these communication methods you are consenting to the recording and/or monitoring of your calls and emails.

‘Smart’ Products

If you have purchased one of our internet-enabled ‘smart’ products, we may collect and handle personal information directly from such product when connected to the internet.  The information we collect might include: information about how the product is used to help us review and improve performance. We may also collect information about your internet connection [and mobile device].

The information we collect may also include location data showing the location of your smart product.  We collect this data so we can assess the environment in which the product is situated, to help us maximise performance of your product.

Social Media

You may contact us or comment on our products and services through social media. The information we collect from social media and online sites sometimes includes personal information that has been put online and is publicly available.  Please refer to the relevant social media sites for details of their own privacy policies on how they collect and share your personal data.

How do we store and protect your data?

We will endeavour to ensure that the personal information you submit to us is kept private and secure, and held in accordance with relevant laws. We will not sell, rent or otherwise disclose the personal information you provide to us through the Site to third parties (other than as listed below) unless we are required to do so by law.

Third parties who provide services on our behalf

We share your personal information with certain third parties who provide services on our behalf. They only have access to the personal information they need to perform those services. They are required to keep your personal information secure and confidential and may only use it as permitted by us in accordance with this Privacy Policy.

The third parties who provide services on our behalf fall into the following categories:

  • Other Smeg group companies in Europe
  • Our logistics service providers who store and transport our products
  • Our service repair engineers
  • Marketing agencies appointed to provide services to us
  • The service providers operating this Site on our behalf
  • Social media platforms

How Long Do we Store Your Data?

We will not keep your data for longer than is necessary for the relevant purposes set out in this Privacy Policy. Where you have purchased a product or service from us, we will hold your relevant personal details to enable us to provide after-sale services and to administer the relevant warranty. Different retention periods apply for different types of data, however the longest we will normally hold your data is six years.

Your rights

Under the General Data Protection Regulation (GDPR) and The Data Protection Act 2018 (DPA) you have a number of rights with regard to your personal data.

You have the right to request from us access to and rectification or erasure of your personal data, the right to restrict processing, object to processing as well as in certain circumstances the right to data portability.

If you have provided consent for the processing of your data, you have the right (in certain circumstances) to withdraw that consent at any time which will not affect the lawfulness of the processing before your consent was withdrawn.

You have the right to lodge a complaint to the Information Commissioners’ Office if you believe that we have not complied with the requirements of the GDPR or DPA with regard to your personal data

Please contact us here in writing if you have any queries in relation to your rights.

Sale and transfer 

In the event of a sale, transfer, merger, change of control, consolidation, reorganization or liquidation of Smeg, we may sell, transfer or assign to third parties information you have provided to us, including but not limited to personally identifiable information and other information concerning your relationship with us.

Public areas 

Any information you post on the public areas of the Site (e.g. chat rooms, bulletin boards) is accessible to and used by others and may result in unsolicited messages or other contact from others. You are advised to use caution when posting personal information about yourself in public areas of this Site.


We may use "cookies" to help us recognise you on any return visits you make to our Site and to make any registration or other procedures easier for you. Cookies are small pieces of information, which will be stored by your browser on your computer's hard drive. The cookies used by us will not give us any personal details about you and we do not use any data collected by the cookies to identify any individuals. If you do not wish cookies to be stored on your browser please refer to the relevant help menu looking under cookies, privacy or security but note that in doing this you may be unable to access certain parts of our site. For more information on cookies, please visit http://www.allaboutcookies.org

No data collected from children 

Our Site is not directed at children and should not be accessed by them. We will not knowingly collect information from minors without their parent's or guardian's consent.

Third Party Websites

From time to time our Site may contain links to and from the websites of our partner networks and affiliates. If you visit any of these sites, please note that they have their own privacy policies and you should check these before submitting any personal data. We cannot accept any responsibility or liability for these policies.

We welcome any questions, comments and requests regarding this privacy policy and invite you to email them to marketing@smeguk.com.

Contacting Us

Please contact us via the registered office address stated above or by email at marketing@smeguk.com. If you wish us to remove your personal details from our marketing database at any time, please write to us at the registered office address stated above or by email at marketing@smeguk.com.

Ref: smegprivacypolicy-DOC097V2.0


This Site is owned by Smeg S.p.A (the "Company", “Smeg”, “we” or “us”) whose local registered office is at The Magna Building, Wyndyke Furlong, Abingdon, Oxfordshire OX14 1DZ and our company registration number is 2365886.

These Terms and Conditions govern your use of this website and by accessing this website you agree to be bound by them. If you do not accept these terms, please do not use the website. Your use of this website means that you must also comply with our Privacy Policy and our Cookie Policy.


All rights in this website are owned by Smeg. No person may copy, modify, transmit, distribute, display, reproduce, publish, license or create works from any part of this material or otherwise use it for any public or commercial use without the prior express written permission of Smeg. The names, trademarks, logos and images on this website which identify Smeg and its products and services are proprietary marks of Smeg. The products described in this website may be subject to other intellectual property rights reserved by Smeg.


Smeg has taken every care in the preparation of the content of this website. However, neither Smeg nor any third-party supplier of Smeg products accepts responsibility for your reliance on any information on this website. The specification, dimensions and capacities given are approximate only. We have made every effort to display as accurately as possible the colours of our products however, as the actual colours you see will depend on your monitor, we cannot guarantee that your monitor's display of any colour will accurately reflect the colour of the product on delivery. Smeg has a policy of continuous improvement and reserves the right to make changes to products without notice. Please note not all features are available on all the products shown and all products are subject to availability and may be withdrawn without notice. You should not solely rely on information from this website to make any decision or take any action. Smeg reserves the right to alter the content of this website at any time.


We make every reasonable effort to ensure that this website is free from viruses or defects. However, we cannot guarantee that your use of this website or any websites accessible through it will not cause damage to your computer. It is your responsibility to ensure that you have appropriate software to deal with potential threats and issues. We shall not be liable to any person for any loss or damage which may arise to computer equipment as a result of using this website.


From time to time we may place links on this website to other websites (“the Websites”) that we think you may want to visit. We do not vet the Websites and do not have any control over their content. We make no representations or warranties about the accuracy, completeness or suitability for any purpose of the content published on the Websites. We do not examine or edit the use to which you or others put the Websites, or the nature of the content or information being accessed. You accept that we are excluded from all liability of any kind arising from your use or reliance on content or information appearing on the Websites. Any products or services purchased or obtained or offered to you through use of the Websites, whether accessed via this website or otherwise, are provided subject to the terms and conditions of the supplier of those products or services. As such, unless otherwise stated, we make no warranty whatsoever in relation to those products or services and you agree that Smeg shall have no liability in respect of those products or services.


There may be legal notices on other areas of this website which relate to your use of this website, all of which will, together with these Terms and Conditions govern your use of this website.


We reserve the right to revise these Terms & Conditions from time to time and you should look through them as often as possible. Your use of this website after a change has been made signifies your acceptance of the revised terms.


Unless otherwise specified, the materials on this website are displayed solely for the purposes of promoting Smeg products available in the United Kingdom. Smeg makes no representation that any products or services referred to in the materials on this website are appropriate for use in or available for delivery to other locations outside of the UK. Those who choose to access this site from locations outside the United Kingdom are responsible for compliance with local laws if and to the extent local laws are applicable.


From time to time we run competition, prizes draws or other promotion via this website. These will have their own separate terms and conditions and you should make yourself familiar with them prior to participation.


We take the security of your personal information very seriously and will only obtain it with your consent. See our full Privacy Policy for further detail.


While we try to make sure that this website is secure, we cannot guarantee the security of any information that you supply to us and therefore we cannot guarantee that it will be kept confidential. For that reason, you should not let us have any information that you regard as confidential, commercially sensitive or valuable. While we value your feedback, you agree not to submit any such confidential, commercially sensitive or valuable information to us.


Except for any legal responsibility that we cannot exclude in law (such as for death or personal injury), we are not legally responsible for any losses that were not foreseeable to you and us when these Terms were formed, or that were not caused by any breach on our part; any business losses or any losses to non-consumers.


This website, any content contained on this website and any contract brought into being as a result of use of this website are governed by and construed in accordance with English Law. The parties to any such contract agree to submit to the exclusive jurisdiction of the courts of England and Wales. All contracts are concluded in English. If any of these terms are found to be illegal, invalid or otherwise unenforceable, then to the extent of such illegality, invalidity or unenforceability, such terms shall be deleted and severed from the website terms. The remaining enforceable terms shall continue in full force and effect and continue to be binding. Nothing in these terms shall exclude or limit our liability for death or personal injury resulting from our negligence or shall affect your statutory rights if you are a consumer.

Ref: smegwebsiteterms&Conditions-DOC099V2.0

Thank you for taking the time to read our privacy policy and terms and conditions.