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SMEG COLLABORATES WITH FIAT 500

INTRODUCING THE SMEG500 - AN EXTRAORDINARY REFRIGERATOR

30/05/2013

Born from an exciting collaboration between Fiat 500 and SMEG, in a relationship that dates back to the 1950’s, is an exclusive project which brings together two brands synonymous with the world of vintage style, design and technological know how, in a brand new guise.



What’s the Fiat 500 got in common with a Smeg fridge you may ask? And why on earth would you consider installing a cooling motor under the bonnet of the car? The answer is simple. Because the refrigerator is not just an electrical appliance, and the bonnet is not just a car part, of course.

The SMEG500 was born. Launched in Paris in May 2013, the SMEG500 is something much more than ‘just a fridge’. It’s something which catches the eye, tricks it, and reinvents. An extraordinary refrigerator for the homes of avid collectors, or a fashionable lounge bar perfect for serving drinks.

“I’m really happy that, we’re launching this product. It is the result of years of work, and it reawakens a historical collaboration between Smeg and Fiat, and not forgetting the creativity of Italia Independent – says Lapo Elkann - The Fiat 500 is an Italian icon that from now can even be found in another dimension, in bars and peoples living rooms all over the world".

“Smeg and Fiat, together with Italia Independent, knew how to approach the challenge - comments Vittorio Bertazzoni, Smeg CEO – and for me, creating the SMEG500, was above all a matter of personal honour. I strongly believed in this project as it pays tribute to the memory of my grandfather. Furthermore, this  partnership is witness to the amazing industrial competence of Made-in-Italy which gives life and body to creativity via one of its most symbolic objects”.

Today Smeg and Fiat surprise yet again with this inspirational new design. Reinventing looks, eliciting a smile, injecting the passion of creativity into the rigor of technology. It is the ability of art that allows you to see beyond appearances, beyond the limits. It is the ability of innovators who continually transform one thing into something else with ease and irreverence. The refrigerator cellar is A+ rated for energy efficiency, has a 100 litre capacity, and will be available in white, red and green finishes. For more information on this exclusive appliance, please visit the SMEG500 product page, download the Smeg500 brochure, or contact marketing@smeguk.com